Tahoe Love is more than just a brand; it started in 2015 with a vision to create a family business that celebrates what we hold dear. Our mission is to share our love for the Tahoe Basin and the breathtaking beauty that surrounds us. We aim to inspire love and connection through our products.

In the beginning, our LOVE® items were exclusively available in local gift shops on the north shore. Unfortunately, we had to pause operations when a cherished family member became ill and passed away, leaving us heartbroken. With time, we found the strength to relaunch the business with a fresh perspective.

In the winter of 2024, Tahoe-Love.com made a comeback by introducing its first "Merchandise Drop" in four years. We partnered with local creatives and small business retailers to launch specialty products, and we rolled out a drop schedule featuring seasonal items. To enhance our offerings, we published a member price book that includes discounts for our members, while also expanding our online presence and opportunities.

Now, three of us sisters are running the business, dedicating our time to support local events, sourcing custom items, and enjoying every Tahoe Love launch. We are continuously exploring new branded products and exciting collaborations. We would love to hear from you if you have any ideas.